Choosing Our Coffee


This week we got to go to Counter Culture‘s Asheville training center for a coffee tasting to decide which coffees we will brew in-store. We learned about single origins vs. blends and that coffee actually has a fruit called the coffee cherry:



We tasted until I couldn’t blink (probably shouldn’t have had two cups of coffee that morning), and decided on a regular and decaf:


A first of its kind – a single-variety coffee, dedicated to Bourbon (pronounced bur-BONE), the king of the heirloom coffee varieties. Connoisseurs treasure the Bourbon variety for its deep, buttery chocolate and coffee flavor, its unique sweetness, and its gentle fruit overtones.




farmhouse-decafDecaf farmhouse is based on two simple ideas: that coffees are best at the peak of their season and that decaffeinated coffees can be exceptional. Like all produce, coffee changes over the course of the year: farmhouse is our home for the standout coffees that emerge as seasons change. All this attention to freshness results in decaf that is spectacularly sweet, complex and satisfying, and is fully the equal of any caffeinated coffee.



We love Counter Culture’s commitment to sustainability and their focus on freshness and seasonality. We’re so excited to bring you these coffees and look forward to your feedback. If you’re in Asheville, you should check out Counter Culture‘s free cuppings every Friday morning at 10am.